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Facebook surpass Yahoo as the biggest U.S. publishers to display ads
May 12 Morning News, according to foreign media reports today, the U.S. Internet traffic monitoring agency comScore data show that the first quarter of this year, Facebook's display ad impressions for the first time surpassed Yahoo to become the nation's largest display advertising business.
comScore said, Facebook show the first quarter of this year reached a total of 176.3 billion display ad views, accounting for 16.2% of total, Yahoo's 1316 billion, 602 billion company. The above data does not include Yahoo and Microsoft through its advertising network to publish to other sites on the ads, the two companies is the main source of income.
From the revenue perspective, Facebook has been trying to catch up with old rivals. According to sources, this social networking site in 2009 of more than 500 million U.S. dollars in revenue this year is expected to exceed one billion U.S. dollars. Yahoo in 2009 6.5 billion in revenue, mostly from advertising.
However, as Facebook users spend longer and longer to load pages more and more, Facebook's advertising volume will gradually increase. comScore Chief Marketing Officer Linda Abraham that this growth also reflects the small and large advertisers from the demand for both.
Verizon Telecom, Toyota, Ford, Facebook are ranked the first quarter of the list of 25 large advertisers, but last year three companies were not in the list
comScore plans to release the report this week, the report is also a veteran Internet giants Facebook and the latest evidence of narrowing the gap. U.S. market research company Nielsen has also said earlier this year in April, Facebook in the U.S. display advertising market share growth to 20%, in April 2009 only 2%. But Nelson's data, Yahoo still holds a leading position in April's U.S. display advertising market share was 34% lower than in April 2009 to 35%. As with comSocre, Nielsen data does not include Yahoo's advertising network by publishing ads on other sites.
Yahoo spokesman declined comment.
some extent the data from Facebook's revision reflects the impact. The revised part of the Facebook page to allow enterprises to run more ads. She believes that, Facebook earlier this year to outsource a small portion of Microsoft's practice of advertising does not have much impact on their market share. Facebook spokeswoman said the factors is small.
Facebook's growth is declining share from competitors, "remains to be seen." She said: "To determine this statement, but also the data in the coming months."
Facebook's growth may already showing signs of recovery in online advertising to promote the role of markets, the market suffered in the economic crisis hit. With the increased budget and technology companies to develop new ways to measure the effect of display advertising laptop battery display advertising the recent strong growth. comScore data show that the first quarter of this year, show the total amount of U.S. display advertising to reach 1.1 trillion, higher than the same period in 2009, the 944 billion times.
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where in AD i find the SAM Account Name and the display name for a particular group?
MIcrosoft Windows Active Directory
MSN groups are not related to Yahoo groups. You might get some good answers if you post your question in the Yahoo Answers Computers and Internet category.
Or, you can go to that MSN website and click on their Help link.
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U.S. this year video ads spending will grow by 52% to 2.2 billion
According to China wholesale ePathChina reports, China online electronics store ePathChina yesterday quoted a report from market research firm eMarketer.The report forecasts that the U.S. online ad spending this year will grow by more than 20% to 31.3 billion, in which search advertising spending will reach $ 14.4 billion.
Ranking second place bnner advertising spending will reach $ 7.6 billion, the growth rate is about 22%, higher than the search advertising, mainly due to brand advertisers will devote more advertising budget to online media. eMarketer professional analyst David Hallermot said in the report, most importantly, the video advertising has become the most attractive marketing vehicle, he predicted that the video ad spending will grow this year by 52% to 2.2 billion.
eMarketer says the reasons of online ad spending growth include: video advertising continues to grow; banner ads increases steadily. With the growth of more and more users browsing more pages, the number of banner advertising grew faster than its prices. More and more advertisers are going to buy more displaying ads, banner advertising spending steady growth; search advertising is still favored by advertisers; mobile devices will add the banner ads, search advertising and video advertising spending; as Google increasing the display advertising products, a large number of search advertisers would use its one-stop network advertising solution provided by Google; Facebook will attract more and more advertising spending, Microsoft, Yahoo and AOL's display advertising revenue growth is higher.
Although the five major online advertising companies - Google, Microsoft, Yahoo, AOL and Facebook, online ad spending will account for 68%, the growth rate of Facebook is higher. Google and Microsoft's ad revenue growth rate of less than 30%, but Facebook will grow by 81%. eMarketer had expected, Facebook advertising revenue this year will reach 4 billion U.S. dollars.
According to ePathChina statistics,Google in the U.S. online advertising market share may further improve. In the U.S. Internet search advertising market, Google's share of this year will reach three-quarters.
China cheap electronics wholesale ePathChina predicts that from 2012 onwards, in the next four years, the U.S. online ad spending growth will steadily decline, in 2015, U.S. online advertising spending will approach $ 50 billion.
About the Author
Discount china electronics wholesale company and bulk wholesale online store-ePathchina.com,suporting dropship and selling Electronics: Mobile Phones, MP4 & Media Players, Spy & Surveillance & Security Equipments, Home Electronics, Car(Auto) Electronics, Computers, Gadgets, Accessories and More Other Consumer Electronics Products!
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