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Integration Marketing by Mark Joyner- a Review

When I received an email inviting me to go see Mark Joyner’s quick video on his yet to be published book- Integration Marketing, I was skeptical. Integration Marketing sounded like another Internet Marketing buzz word and I was not just ready for another useless buzz word.

If you have been on the Internet for any length of time, you would agree with me that what the Internet Marketing community needs now is not another one of those things. However, because of the name behind the book, I decided to check it out. It was free and so I figured I would not have much to loose if I did not like it.

But knowing some of the things Mark Joyner had done in the past, I was quickly on my way to the download page, after submitting my name and email address. At first, I was just going to glance through it on my screen, but soon as I read that first page, I was promptly drawn into the conversation. I quickly printed that entire 49 pages and settled down to devour it, and here is what I found.

Getting the definitions straight and being able to see the battlefield, I believe would the most difficult part of Integration Marketing. But with practice and dedication these can easily be mastered.

Prior to reading his book, I had never heard about Integration Marketing, but after my second reading, I could hit the ground running with the concept. But Integration Marketing is not just a concept, it is a workable, practical thing, as concrete as cement. Once you begin to grasp it, you can see it in operation every corner you turn. It is a manual that shows you what to do and how to do it step by simple step. 

The Integration Marketing book is a quick and easy read. The style of writing is both conversational and instructional. Mr. Joyner used stories and other anecdotes and graphics to bring the core concepts home. To really understand the book, there is the need to understand the definitions of the different component of Integration Marketing. Some of the key vocabulary terms used in the book are, Integration Marketing, Integration Points,
Unit of Marketing Value, Integration Marketing Deals, and Integration Partners. Other vocabularies include Integrator, Transaction Stream, Traffic Stream, and Integration Marketing Score.

Mark defines Integration Marketing as “the integration of Unit of Marketing Value, example an offer or brand name, into an existing Integration Point, example, inside a Transaction Stream, such as when a cashier makes a suggestion for an up or cross sell.

Integration Marketing also brings a new definition to the word Strategy.  Mr. Joyner defines Strategy as “A long term plan for achieving an aim that allows you to see the battlefield, and make consistently correct decisions quickly, no matter what may arise”

Mark maintains that the ability to see the Battlefield, enables you to formulate a good and fluid strategy and the way to do just that is by mastery of Integration Marketing.

Who Needs To Read The Book?

Integration Marketing is for anyone who seeks to bring in new cash flow or leads, or even brand awareness without having to develop new products all the time.

Benefits of Integration Marketing

The major benefit of Integration Marketing according to Mr. Joyner is that Integration Marketing Deals can be struck quickly and easily and with little resource outlay and huge potential for profit for a long time. Also with the help of the Integration Marketing Scoring, you can test your deals for profitability before embarking on them, Mark says.

Overall, Integration Marketing holds a lot of hope and promises for the regular folks, just as it does for Bill Gates’ Microsoft or Ray Kroc’s McDonalds. It also holds an important key to bridging the cultural and economic gap between nations, Mark suggests. As more and more ordinary people begin to structure Integration Marketing Deals across national boundaries, they are going to begin to look out for their mutual good, thereby reducing the propensity for tension between nations.

As always, Mark Joyner has delivered a brilliant message about a concept and practice that some savvy business empire builders have used, to build multi billion dollar empires without bothering to put a name to it. Mark Joyner points out that Integration Marketing in not his brain child. Bits and pieces of it had been used by many to amass wealth. What Mr. Joyner did was to put flesh and body to this ephemeral concept, making it possible and easier for the regular people like me to wrap my head around it.

About the Author

Akalanze Austin lives in the US. He is an educator, and a freelance writer. He writes about Spyware and Spyware Removal Tool, Weight Loss For Women, and Dog Breeds and Dog Breeders,

Hi i woul like to buy a webhosting package in yahoo (or) IXWebHostingin this they are offeing monthly income?

IX WEBHOSTING PACKAGE.......

I read a few reviews and checked the uptime and speed records for IXWebHostinging and it all looks pretty good. We all know about yahoo, so I would say that whoever will give you the best package for the lowest price is the way to go.

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How to Start a Network Marketing Business

The first things (but not necessarily the most important things)you should look for when making the decision to start a network marketing business are the right compensation plan and the right product or service. You need a program that is in big enough demand in the marketplace so that it could stand on its own outside of the business opportunity. There are network marketing companies out there that distribute vitamins, phone service, and financial service programs among thousands of other products and services but when you are making the determination on whether or not you should join a company you need to ask yourself, “Would this product be successful if it was marketed through traditional channels like retail stores?” You also should ask yourself, “Would a consumer who is not part of a business opportunity or a friend of this product distributor purchase this product at this price?”

While there are products out there in the network marketing industry that are great, the truth is that many are overpriced just for the sake of paying bigger commissions to the “reps” or “distributors” in that particular opportunity. Is the company you are looking at marketing a skin cream that is virtually identical to something that could be found at your local drug store for a fraction of the cost? Is this MLM company asking for a $400 or more upfront fee to “buy your own travel business website” when sites like Travelocity and Orbitz will give you a travel portal website for free to earn travel booking commissions? Are you looking at a company that is charging over $3,000 for a financial management software program that is not much more advanced that Quicken or Microsoft Money which are only about 5% of the cost? Have you heard a pitch for a box of books and some CD’s that are priced at $2,000? I will not name any companies here but these are all real world examples of business opportunities out there right now which have products that are priced artificially high relative to their end user market value just for the sake of paying out a big commission and which leave the reps at the bottom with a big dent in their bank account for a relatively useless product and the only way that these reps have to get any value out of their participation is to go out and find other suckers who will overpay for a product.

Now, do not misunderstand me, there are many great products in the network marketing industry, especially nutritional products, which are a little more expensive that those you find in your local grocery store or vitamin shop.  However, these that I am referring to are products that are extremely high quality and you should know that their cost is only justified if you can find compelling research from independent lab studies as to their efficacy or they are endorsed by renowned physicians. There are many great nutritional products out there on the market that fit this description but you must do your own research.

But what I don’t like about nutritional products, even the very high quality supplements, is that you must build an enormous down-line of usually over 500 people to make any significant money. In other words, you cannot make a 6 figure income without recruiting anyone. The same goes for MLM companies that market phone services, medical discount plans and the like.

But even when you find a network marketing company that has a product or service that is in high demand, is priced reasonably compared to its real market value, and has a compensation structure that enables you to make a $100,000 a year before you recruit a single person you still have to join a team that will offer real value to you through the training and mentorship that they provide.

When I say training and mentorship I do not mean that you will have an up-line person tell you to make a list of 50 people that you know and to bug them or trick them into coming to an opportunity meeting. You need someone who will give you the training you need to go into the marketplace and generate leads of people who are interested in what you have to offer. This includes showing you systems for finding entrepreneurs to join you in your business and systems for finding product users.

But training is not enough either. You also need true mentorship. A mentor is not someone who will take your money for a product or sign up fee and then email you instructions and tell you to “go get ‘em”. Anyone who is allegedly your leader in your company should be there for you to mentor you, take you by the hand and walk you through every step of setting up your business to make it run profitably.

To recap, the best way I know how to start a network marketing business is:

1. Find a product or service that is in demand in the marketplace

2. Make sure that this product or service has a compensation structure that would allow you to make a 6 figure income by yourself and even more when you build a team

3. Find a true mentor who is part of a team of entrepreneurs dedicated to coaching and teaching all those who are willing to learn and willing to work.

About the Author

Timothy Norton is an expert reviewer of easy methods to make money online. Currently, viewing the privately EXPOSED videos of how a small group of innovative networkers have quietly been making a fortune using a secret technology: http://www.the7figurenetworker.com/timnorton

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